Demand Science (“”) is committed to protecting your personal information. This Privacy Policy (the “Policy”) explains how Demand Science collects and uses the personal information that you provide online to any of our websites (collectively, the “Sites”), and/or in conjunction with your registration for any of our services (the “Services”).

You should read this Policy before you submit any personal information to us. By using our Sites and Services, you consent to the collection and use of your personal information as outlined in this Policy. If you do not agree with the content of this Policy, you should refrain from using our Sites and Services.

Demand Science Privacy Policy

Demand Science, Inc. and its affiliates (collectively, “Demand Science”) are committed to protecting our users’ privacy. This Privacy Policy is designed to inform users of Demand Science’s network of websites about how Demand Science gathers and uses information provided to, or collected by, Demand Science and under what circumstances Demand Science will disclose such information. Demand Science will take reasonable steps to protect user privacy consistent with the guidelines set forth in this Privacy Policy and with the laws of the United States and all other applicable jurisdictions.

Please note that the statements found in this privacy policy do not apply to Third-Party Websites.

Personally Identifiable Information We Collect

We collect personally identifiable information when you provide it to us, such as when you register for membership, sign up for email newsletters, or to otherwise communicate with us. Many of the services that we offer, including but not limited to newsletters and the Demand Science, require registration as a condition of use; when you register with one of our sites you are no longer anonymous. We may also receive information about you from other sources and add it to the information you have provided to us. Information that you provide to us can be used by Demand Science and shared with sponsors of the Demand Science site(s).

If you do not want this information disclosed to a Content Sponsor, do not request Sponsored Content. Demand Science’s customer agreements with the Content Sponsors: (a) provide that the Content Sponsor may use this information to contact you via common methods of communication; and (b) prohibit disclosure of the information to any third-party other than agents of the Content Sponsor for the permitted marketing purposes set forth above. You should contact the Content Sponsor directly if you have any questions about their use of this information. We use Member Information to deliver email newsletters on topics of interest to Members who have requested those services. We may also send general promotional and marketing materials to our Members, including marketing research surveys. Demand Science, in some cases utilizing a third-party provider, deploys surveys and incentives. We use Member Information in aggregated form to understand our customer base and to market our services to our customers.

In General, we may collect and store any personally identifiable information you provide to us. Personally, identifiable information is data that identifies you, or that can be combined with other information to identify or contact you, and includes (but is not limited to) your name, business or personal physical or email address, and telephone number.

You are not obligated to provide us with any personally identifiable information, although registration is required to access the full range of information and Services offered.


If you are a Demand Science Member and access the restricted, Members-only areas of our Sites, Demand Science may collect additional information relating to your participation in Demand Science Services. We also may obtain information about your access and use of Demand Science research materials, decision-support tools, and other online and offline offerings.

Except as set forth in this Privacy Policy, Demand Science will not disclose Member Information to any third parties, unless we are required to do so by law, regulation or court order.

Information You Provide and How it Is Displayed Online

Demand Science is not responsible for the information you volunteer about yourself in the course of discussions in our forums, chat rooms, professional networks or other forms of publicly accessible interaction, or information that you choose to make public in your member profile. As a member, you can view, correct or change your publicly available information at any time via your member profile page. To view or change your profile, please visit the account preferences page.

Mailing Lists

We make email and postal lists of our customers available on a rental basis, to carefully screened partners and providers of quality goods and services. Many customers appreciate the offerings they receive, but here’s what to do if you don’t wish for us to share this information: Please send an email with your request to

Any mailing sent to our lists is carefully reviewed before it is sent, and when we rent our mailing lists, we monitor them to ensure they are used only for the approved purpose.

Demand Science also provides profile reports on specific companies, based on subscriber-reported and publicly available data, to carefully screened providers of quality goods and services. These include contact information for the company and its key personnel.

Data Services and Email Deployment

We provide customer lists and other information to select third-party companies who provide specialized services, such as email message deployment, email verification, email marketing, merge-purge (identifying and removing duplicate addresses) of lists, postal mailing, subscription fulfillment, customer service and telemarketing, research, statistical analysis, and other data processing. These companies work on our behalf and do not ever own, or take over ownership of, the lists or other data sent to them.

In order to comply with the Federal CAN-SPAM Act of 2003, we also may provide lists of customers who have opted-out of email promotion for Demand Science products to other companies, so they can be suppressed from mailings those companies send on Demand Science’s behalf. In addition, if you unsubscribe from a mailing we send to our own list on behalf of a third-party, your removal instruction may also be supplied to the third-party and added to their own suppression file. In order to best comply with CASL, the Canadian Anti-Spam Law of 2014, Demand Science has removed all Canadian email addresses from our audience database. Beginning July 1, 2014, we will send solely to a U.S. based audience, targeting only those email addresses originating in the United States of America.

Demand Science Events, Sites and Other Services

As a Demand Science customer, you can also expect to receive relevant email and postal offers for other Demand Science publications, events, sites and services. From time to time we also offer specially-negotiated discounts and new products from other companies. If you would prefer not to receive such mailings, please send a note to with the term “Mailing Lists” in the subject line.

Change of Ownership

The mailing list(s) associated with Demand Science properties may also be subject to transfer to another company in the event of a change of ownership. In this event, Demand Science or the new owner of the affected properties will use commercially reasonable efforts to notify you and provide the opportunity to remove your name from the associated mailing list(s).

Anonymous Information We Collect

Demand Science uses cookies to deliver a better and more personalized service. This cookie is set when you register. This cookie allows the user to easily retrieve saved information and to access personalized information. You can remove this cookie at any time, and you can choose to opt-out of the cookie when registering by unchecking the “remember me” box.

Information Collected Automatically

When you visit the Sites, we automatically collect and analyze certain information about your computer. This information includes but may not be limited to the IP address used to connect your computer to the Internet, information about your browser type and language, the date and time you are accessing our site, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address.

Other Technologies

We may use standard Internet technology, such as Web beacons (also called clear GIFs or pixel tags) and other similar technologies, to deliver or communicate with cookies and track your use of our Sites. We also may include web beacons in e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer and measure the overall effectiveness of our online content, advertising campaigns, and the products and services we offer through the Sites.

Online Ad Serving

Demand Science uses a variety of third-party advertising services, to serve advertisements when you visit our sites. This company may use information (not including your name, address, e-mail address, telephone number, or any other information you’ve provided us) about your visits to our and other web sites in order to provide advertisements about goods and services of interest to you.

Some of our advertisers use third-party companies to serve their advertisements on our sites and, in some cases, in our HTML-formatted newsletters. Often, these third-party advertising companies employ cookie and pixel tag technologies to measure the effectiveness of Web and e-mail advertisements. We do not give any personally identifiable information to them as part of this relationship. Use of their tracking technology is subject to their own privacy policies.

Demand Science

The Demand Science hosts sponsored product and content listings for a variety of companies (Sponsors). If you view one or more product or content listings supplied by a Demand Science Sponsor, all data collected during registration will be shared with the Sponsor. When shared, this data is governed by the individual Sponsor’s privacy policy and may be used by the Sponsor for follow-up purposes. Similarly, Demand Science will have the same access to this data as the Sponsors, and this Privacy Policy continues to govern how Demand Science uses the data. For details on how Sponsors use the information you provide, please contact the Sponsor directly.

If you have any questions, please contact

Co-Branded Sites and Services

When you use a co-branded service within our network of sites, or register or otherwise provide information on a co-branded site, you grant us permission to pass the information collected back to that service or site partner. Their use of your information is subject to their applicable privacy policies.

Links To Other Sites

To provide increased value to users of our Sites, we may provide links to other websites or resources that are not part of the Demand Science Product Guide network of Services. Demand Science does not exercise control over these websites or their privacy practices.

We encourage our users to be aware when they leave our Sites and to read the privacy statements of each and every Web site that collects personally identifiable information.

Changing Your Privacy Options
Update Your Registration Information

You can correct or change the information collected during site registration at any time on your account preferences or profile pages.

Update Your Newsletter Subscriptions

You can opt-in to newsletter mailing lists, or remove yourself at any time through the email address, or by following the instructions at the end of the newsletters you receive.


Demand Science has implemented reasonable technical and organizational security measures to help protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be entirely secure, and Demand Science assumes no liability for any damage suffered by you caused by the interception, alteration, or misuse of information during transmission.

Please note that the effective security with respect to our Sites depends, in part, on our Members ensuring that any IDs and passwords that they have been issued by us are kept confidential and secure and that Members adhere to the restrictions on password and ID-sharing set forth in our Terms of Use.


Demand Science is for professionals and usage by children is not intended. The safety of children is very important to us. Children (under age 16) should always ask parents for permission before sending personal information to Demand Science Product Guide, or to anyone online.

Changes to the Demand Science Privacy Policy

This Policy may change from time to time, and we will post any Policy changes on this page. If we feel it appropriate, we will provide a more prominent notice at our discretion. Your continued use of our Sites following such posts or notices will signal your acceptance of such changes


If you have any questions on our Privacy Policy, you can contact us at