WHAT WE DO
This practice area ensures that invoicing, accounts receivables management,
and customer contracts processes are functioning properly
in order to optimize business performance.
The Business Analytics team provides reporting and analysis
on all aspects of campaign marketing. They dig deep, finding efficiencies,
opportunities and anticipating any issues or business challenges that may arise.
DEMAND GENERATION SERVICE
The Demand Generation team serves as a strategic think tank and production hub
for email marketing, which covers the production of email content, scheduling and deployment.
This practice area includes recruitment, business process documentation,
training and professional development.
INBOUND MARKETING & BUSINESS DEVELOPMENT
The Inbound Marketing practice and Business Development practice are in direct support
of the US Sales Team creating Brand Awareness, Lead Generation and developing new clients.
This practice area focuses on the campaign strategy and production planning
requirements to meet daily, weekly and monthly revenue goals.
SOFTWARE ENGINEERING & DEVELOPMENT
This practice area emerged through the vision of transitioning
the company’s software development support from an outsourced group
to a more strategic and integrated approach. This approach allows
the technology support staff to work within hours that overlap with their counterparts
in the US in order to form a full-time and committed team.
Video production and video marketing supports all facets of the company.
The video team’s purview includes brand-building, inbound marketing
and demand generation as well as thought leadership and training initiatives.